Marketing | Runway Proptech

The All-In-One Marketing App for Builders and Developers.

Runway Marketing App empowers your team to craft property-specific, rich content email templates and PDFs. Combined with our new marketing automation tool, you can create set-and-forget multi-step campaigns that automatically send the perfect email or SMS at the most relevant time.

Best of all, Runway Marketing offers everything a developer and builder needs, requires no integration, and provides unlimited use, multiple communities, uncapped contacts and email campaign sends, and PDFs. No other system compares on price and functionality.

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Emails

Develop highly personalized property-rich email templates showcasing your properties, stocklists, new releases, construction updates, event invitations, and interactive lot maps.

Template Library: Access a range of pre-developed templates and customize them to fit your needs, saving time and money.

Easy-to-Use Editor: Import existing HTML emails in minutes with a powerful editor, making the creation process simple and efficient.

Contact Tags: Use hundreds of property and contact tags for further personalization, ensuring your emails resonate with each recipient.

Integrated Surveys: Include forms for feedback or event participation to engage with your audience effectively.

Professional Sales Emails: Create emails for sales teams to send individually or leverage the powerful email automation tool for bulk sending, optimizing your outreach efforts.

Campaign Automation

The simple-to-use programming language for estimating house and land packages.

Runway's estimating programming language automates home and land costs, making writing and creating new expressions easier. It integrates package costs, covenant rules, and DRIPs all in one place, automatically applying expressions to any level of land and home hierarchy.

Overhaul functions: Manages package costs, covenant rules, and DRIPs all in one place.

Advanced Estimating: Dollar-perfect, millimeter-perfect results.

Ease of Use: It is easier to write and create new expressions.

Auto Applicator: Automatically applies expressions to any level of land and home hierarchy.

Help System: Comprehensive expressions help system for user support.

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Self-Serve PDFs

Efficiently manage your entire home inventory with Runway 7's centralized system. This tool allows you to maintain consistency across teams by providing a single source of truth for all home data and content.

Comprehensive Inventory Management: Manage ranges, designs, home plans, plan options, facades, dimensions, regional pricing, galleries, videos, and more.

Packaging ready: Create unlimited packages from home plans.

APIs and web components: Publish to your website with APIs or use ready-to-go web components.

Display Center Management: Keep track of display home inventories.

Eliminate Duplication: Ensure consistency by centralizing access to all home data and content.

Capsules

Runway Capsules are ready-to-deploy components you can inject into your website within minutes, instantly enhancing your house and land content. Our library of ready-to-go Capsules with deployment instructions that your agency or marketing team can reskin, saving you time and money on your next website build. We’ll add more over time to keep your content fresh and engaging.

The Homebuyer Journeys component allows potential buyers to match available lots with home designs, ensuring a seamless and accurate buying process.

Lot and Home Matching: Enable buyers to find the perfect match between available lots and home designs. Visual representation of lot and home combinations, including site plans and layouts.

Monotony & Covenant Rules: Automatically apply covenant rules to ensure that selected home designs comply with estate guidelines.

Accurate Pricing: Real-time calculation of package costs, including home price, lot price, and any additional options or upgrades.

Favorites and Shortlisting: Enable users to save and shortlist their preferred lot and home combinations for easy comparison

Engage potential buyers with large-screen interactive kiosks. These kiosks provide an immersive display center experience, effectively showcasing your properties.

Home Plan Discovery: Showcase home inventory, plan options, and shortlists.

Location Maps: Interactive maps highlighting locations, packages, and display centers.

Self-Serve Packaging: Build their own home and land package on the fly.

Amenities: Maps showcasing local amenities and estates.

Virtual Tours and Slideshows: Load tours and slideshows showcasing your home plans and estates.

Transfer Properties: Scan QR codes to transfer shortlisted properties to their phone.

Highly configurable: Customize colours and iconography, choose specific functionalities and filters. Scale to any monitor size and deploy updates remotely.

Enhance your website with our Home Option Component, designed to showcase different home plan options to homebuyers.

Plan Options with Price Variations: Display different home plan options, including their price variations.

Layered SVG Plans: Use layered SVGs to showcase different plans visually.

Compatibility Checks: Prevent incompatible options from being combined.

Flip Plan View: Allow users to flip the plan view for better visualization.

Preview Plans: Preview your plans as you load them with our Floor Plan Review Compilers.

Fully Responsive: Ensure the component works smoothly on all devices.

Runway’s Amenity Maps offer an interactive way to highlight the key features and amenities within and around your communities, enhancing the homebuyer experience and showcasing what makes your development unique.

Allow users to explore neighborhoods and developments, highlighting parks, schools, shopping centers, and more.
Differentiate amenities with customizable icons and markers.
Keep maps current with dynamic updates as new amenities are added.
Easily integrate Amenity Maps into your website
Fully responsive, with accessibility keyboard controls
Add layers like district boundaries for a detailed view.

The Runway Portal App provides a centralized platform for developers, builders, investors, and other stakeholders to share property information, manage projects, and facilitate critical collaboration functions.

Share home and land packages, Home plans, Estates, Lots, Apartments, townhomes, and commercial
Provide floor plans, pricing, availability, and multimedia content.
Manage ARC/DRC submissions with customizable workflows for approvals and feedback.
Allocate exclusive property packages to specific partners.
Enable self-registration for external partners.
View stocklists, PDFs, and multimedia resources such as videos and images.
Customize portal branding, including logos, colors, and icons.
Provide real-time updates on property status.
Track engagement and portal usage.

Engage potential buyers with large-screen interactive kiosks. These kiosks provide an immersive display center experience, effectively showcasing your properties.

Home Plan Discovery: Showcase home inventory, plan options, and shortlists.

Location Maps: Interactive maps highlighting locations, packages, and display centers.

Self-Serve Packaging: Build their own home and land package on the fly.

Amenities: Maps showcasing local amenities and estates.

Virtual Tours and Slideshows: Load tours and slideshows showcasing your home plans and estates.

Transfer Properties: Scan QR codes to transfer shortlisted properties to their phone.

Highly configurable: Customize colours and iconography, choose specific functionalities and filters. Scale to any monitor size and deploy updates remotely.

Enhance your website with our Home Option Component, designed to showcase different home plan options to homebuyers.

Plan Options with Price Variations: Display different home plan options, including their price variations.

Layered SVG Plans: Use layered SVGs to showcase different plans visually.

Compatibility Checks: Prevent incompatible options from being combined.

Flip Plan View: Allow users to flip the plan view for better visualization.

Preview Plans: Preview your plans as you load them with our Floor Plan Review Compilers.

Fully Responsive: Ensure the component works smoothly on all devices.

Allow users to explore neighborhoods and developments, highlighting parks, schools, shopping centers, and more.
Differentiate amenities with customizable icons and markers.
Keep maps current with dynamic updates as new amenities are added.
Easily integrate Amenity Maps into your website
Fully responsive, with accessibility keyboard controls
Add layers like district boundaries for a detailed view.

The Runway Portal App provides a centralized platform for developers, builders, investors, and other stakeholders to sharing property information, managing projects, and facilitating critical collaboration functions.

Share home and land packages, Home plan, Estates, Lots, Apartments, townhomes and commercial
Provide floor plans, pricing, availability, and multimedia content.
Manage ARC/DRC submissions with customizable workflows for approvals and feedback.
Allocate exclusive property packages to specific partners.
Enable self-registration for external partners.
View stocklists, PDFs, and multimedia resources such as videos and images.
Customize portal branding, including logos, colors, and icons.
Provide real-time updates on property status.
Track engagement and portal usage.

The Packages Capsule showcases your house and land packages directly on your website, offering an interactive and user-friendly experience for potential buyers. This tool simplifies the process of finding, customizing, and comparing packages.

Display house and land packages on your website in an engaging format
Users can browse packages using list or tile view options
View packages through an interactive lot map for a visual search experience
Search packages across multiple estates in one place
Find locations for display homes easily
Homebuyers can modify plans and adjust pricing on the fly
Users can shortlist and compare packages easily
Facilitate direct inquiries to relevant sales reps

Asset

Everything you need to build dynamic website pages for homes and packages.

Integrate Runway 7’s home data and content seamlessly into your existing systems with our comprehensive APIs. Simplify the process and reduce complexity with robust integration capabilities.

Seamless Integration: Easily incorporate home data and content into your website.

Reduced Complexity: Streamline your integration process.
Enhanced Flexibility: Access and manage data with powerful APIs.
Documentation: Detailed information helps you get the right APIs and data.

Reports Pack 4

Runway Reports Pack 4 offers marketers a broad range of dashboards to monitor the performance of home, lot, and package inventory, website components and PDF usage.

Intuitive Design: A modern, user-friendly interface across all dashboards enhances visual clarity and simplifies navigation.

Collaborative Tools: Share reports with non-Runway users and schedule email deliveries to keep stakeholders informed without manual updates.

Improved Performance: Experience faster data processing, increased refresh rates, and reduced load times for efficient data analysis and decision-making.

Holistic Insights: Integrate data from HubSpot, Google Analytics, and ZoHo for a comprehensive view of marketing performance and to identify patterns and trends.

Unlimited usage is standard.

Experience the ultimate in marketing flexibility with Runway's Marketing Unlimited. There are no limits on the number of emails you send, contacts you manage, or the number of communities, regions, or brands you have. Go Crazy!

Easy-to-Use Email Editor

Professional and easy-to-use HTML email editing tool offering advanced features such as property content injection and a comprehensive tag library for personalizing your email.

Website Components

Select from a range of ready-to-go solutions. Fully customizable and deployable in minutes to enhance the homebuying experience.

Performance Dashboards

Comprehensive reporting dashboard for marketing campaigns and website usage. Integrate with Google Analytics and customize to suit your needs.

Email Templates

Create and customize as many templates as you need. Tap into existing templates for realtor events, model home openings, community grand openings, construction updates, and inventory updates.

Self-Service PDF Editor

Access a comprehensive library of PDFs for homes, lots, packages, and stockists, or build you own from scratch.

Marketing Automation

Multi-step, set-and-forget email and SMS campaigns to streamline your email marketing efforts. There is no restriction on campaign size.

Survey and Events

Create and connect surveys and event RSVP to your email campaigns. Trigger follow-up email events, update contacts status and notify staff of results automatically.

Property-Specific CRM

Shortlist properties, use advanced quote management, advanced sales workflow automation, and email and calendar integration. We also integrate with Hubspot and Salesforce if that's your preference.

Unlimited Contacts & Email Sends

There are no limits on the number of emails you send, contacts you manage, or the number of communities, regions, or brands you have. Go crazy!

Supported by Proptech Experts

At Runway, we are committed to providing exceptional support to ensure you get the most out of our platform. Our comprehensive support services are designed to meet your needs, offering a combination of personal assistance, AI-powered help, and in-depth video tutorials.

24/7 Support

Our dedicated support team is here to assist you every step of the way. With account management and 24/7 rolling technical support from teams in the USA, Australia, and India, you can be confident that help is always available when you need it.

Account Management:
Personalized assistance to help you achieve your business goals.

24/7 Support:
Around-the-clock technical support to resolve any issues promptly.

Global Coverage:
Support teams located in the USA, Australia, and India for timely assistance.

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Video Support

Our video support library offers in-depth tutorials for each app, guiding you through features and functionalities. These videos are designed to help you understand and utilize Runway’s tools effectively.

In-App Videos:
Access tutorials directly within each app.

Step-by-Step Guides:
Follow detailed instructions to master each feature.

Comprehensive Coverage:
Learn about all aspects of the platform at your own pace.

Sheila AI

Meet Sheila, our AI assistant designed to provide instant support and answer your queries efficiently. Sheila leverages advanced AI technology to offer quick solutions, ensuring you can continue your work without interruption.

Instant Support:
Get immediate answers to your questions.

Advanced AI:
Benefit from the latest in AI technology for accurate and efficient help.

Continuous Learning:
Sheila constantly learns from interactions to improve her assistance.

Why Runway

Runway 7 is the premier platform for Australian home builders, offering advanced tools to streamline marketing efforts, manage inventories efficiently, and enhance customer engagement. Here’s why Runway 7 is the perfect choice for your business:

Comprehensive Solution

Centralized inventory management, advanced email marketing automation, and more, all in one platform.

Build for Property

Designed specifically for the needs of Australian home builders.

Unparalleled Flexibility

Create unlimited house and land packages, customize website components, and generate professional PDFs.

Seamless Integration

Connect with leading CRMs and marketing tools like HubSpot, Mailchimp, Dynamics, and Salesforce.

Interactive Tools

Engage buyers with interactive kiosks, responsive website components and detailed portals.

Data-Driven Decisions

Used advanced reporting and analytics to optimize strategies and make informed decisions.

Continuous Improvement

We update our platform based on your feedback to meet your evolving needs.

Cost-Effective Solutions

Affordable a-la-carte plans starting from $500 per month.

Global Experience

Over 25 years of experience with a global team in Australia, USA, Europe and India.

Industry Awards

The past few years have been award-winning for the Runway platform and associated apps. We thank our clients for the opportunity to work with them and our dedicated teams in Australia, India and the USA for developing our amazing solutions.