Runway Property Rich Landing Pages
- Rowan Kelly
- Feb 10
- 2 min read
Runway has launched Runway Landing Pages, a new capability designed to help property marketing teams launch campaign-specific landing pages in minutes - not weeks - using live property inventory.
Solving the biggest challenges with landing pages
Traditionally, creating a landing page requires external agencies, custom builds, and long lead times. Featuring property content often means manually assembling images, lists, pricing, and availability - with additional work required every time inventory changes.
Integrating enquiry forms, tracking, and CRM systems adds further complexity and risk.
Runway removes these barriers entirely.
With Runway Landing Pages, marketing teams can:
Build landing pages themselves using a visual drag-and-drop editor
Add galleries, videos, and reusable content blocks without development
Inject live property inventory directly into landing pages
Automatically update availability as properties sell or change
Property content is powered by live inventory, ensuring landing pages are always accurate without manual intervention.
A world first for property marketing
At the core of Runway Landing Pages is the ability to drag and drop live property capsules into a landing page.
Instead of hand-building property content, teams can select the type of inventory they want to feature, such as land lists, spec homes, house and land packages, townhomes, or amenity maps, and filter exactly what appears on the page. When a property sells, it is automatically removed. Pricing and availability update in real time.
This approach allows landing pages to be reused across campaigns and channels, transforming them from one-off projects into long-term marketing assets.
Built for campaigns, speed, and scale
Runway Landing Pages are designed specifically for campaign use, including:
Community launches
Inventory releases
Promotions and incentives
Paid digital advertising
Pages can be duplicated, rebranded, and redeployed quickly, without rebuilding or reloading property data.
Built-in enquiry forms, UTM tracking, GA4 integration, and direct data connections ensure full visibility from campaign click through to enquiry, without backend complexity.
Designed for mobile-first discovery
Runway Landing Pages are fully responsive by design, delivering a seamless experience across mobile, tablet, and desktop. All injected property capsules, including homes, land lists, maps, galleries, and enquiry forms, automatically adapt to screen size and orientation.
There is no need for separate mobile builds or additional optimization. Pages load quickly, remain easy to navigate, and present live inventory clearly on any device - ensuring buyers can explore, enquire, and engage wherever they are.
Significantly reduce costs
Because landing pages can be built and deployed internally, Runway Landing Pages cost a fraction of traditional agency-built pages. There are no external build fees, no manual property updates, and no parallel systems to manage.
Runway Landing Pages - finally built for property
Runway Landing Pages replace hand-built campaign pages with a faster, inventory-driven approach. Marketing teams can launch quicker, adapt faster, and stay perfectly in sync with what’s actually available.
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